Establishing Recruitment Ads on Facebook like A Pro

Facebook marketing is a key part of a recruitment marketing technique due to the fact that it helps get your business in front of a broad pool of prospects. Especially quality prospects who aren’t actively using the basic job boards.

Social marketing is an effective tool for recruitment. However, because a lot of advertising systems are customized to eCommerce, designing a great recruitment campaign can be challenging. This article walks through factors to consider and suggestions when utilizing Facebook ads for recruitment marketing.

Set up Facebook Business Manager and advertisement account

You’ll require a Facebook Business Page and Facebook Business Manager account to run any ads on Facebook or Instagram. This fantastic guide from Hootsuite strolls through how to establish Facebook Business Manager.

Business Manager permits you to add several people to the account to help run projects, however know that people will need an individual Facebook account to be able to be added.

To buy marketing projects, you’ll likewise need a Facebook Ad Account, which you will be triggered to develop when establishing Facebook Business Manager.

You’ll also need to verify your site domain with Facebook, which is required to measure and track projects.

Choosing a project type

To develop an advertising campaign, head to the “Ads Manager” section via the leading left navigation of your Business Manager Dashboard.

When you click the green button to develop a project, you’ll be offered a list of 11 types of campaign goals. We have actually found that 3 of these objectives are most useful for recruitment marketing: Brand Awareness, Traffic, and Conversion.

Brand Awareness

Just as people are most likely to buy products from a brand they understand, people are most likely to request a task at a company they’ve heard of. Brand Awareness campaigns are enhanced to be seen by a broad pool of people that are most likely to be thinking about your business.

These ads won’t straight drive traffic to your site, however they get prospects familiar with your organization and all set to click when the perfect position occurs.

Awareness projects can be about almost anything that shines a light on your company. Announcements about growth and awards, short articles about company initiatives and culture, and videos about the company’s achievements and mission can all be developed into appealing projects.

Traffic

In the Wonderkind platform, this is described as a “Clicks” campaign. These ads are targeted to reach an audience that is most likely to click on the link in your advertisement.

This audience is narrower than in a Brand Awareness campaign, however still consists of individuals interested however not ready to obtain a task.

These ads can focus on open positions to get people to check out more about the jobs and the business (fantastic for high-volume recruiting). Or function content that will drive individuals to your site, like industry hot subjects or ideas.

Conversion

Conversion projects are what people tend to believe of when they believe about advertising. These campaigns track and enhance towards someone performing an action on your website, such as submitting an application.

For a Conversion campaign to be effective, you first require to develop a solid audience of potential prospects that recognize with your company. Without that, it’s sort of like going through a crowd and asking complete strangers to wed you.

Let your audience get to know you with Awareness and Clicks campaigns initially, and move more budget plan to Conversion campaigns gradually.

Great advertisements and referall.us brand awareness makes people click, however conversion occurs on a landing page. So you need to ensure that your job pages load quickly, are easy to continue reading mobile phones, and clearly mention the information job candidates care about a lot of.

Know that Facebook conversion ads are going through some modifications in reaction to Apple’s iOS 14 privacy updates – [update October 2023: please read the following for more on Apple’s iOS 17 personal privacy updates] Companies will require to prioritize 8 per web domain.

If job listings are on the primary business site, you’ll likely need to align with the marketing group on the priority list.

Facebook encourages companies to utilize the Facebook Conversion API to link your ads with conversion data from other sources, such as your server, content management system (CMS), or customer relationship management (CRM).

Campaign budget optimization

There are a couple of different choices when it pertains to paying for ads. First, you can pick to pay based upon clicks or impressions of your advertisements. Next, you choose how you want Facebook to place your ads:

Daily Budget: Ads will be paced so, your costs lasts the complete day.

Lifetime Budget: You set the length of a project and advertisements will be put so your costs lasts the complete campaign. This option likewise enables you to set time windows such as running advertisements only at night or on weekends.

For the 3 main kinds of recruitment projects gone over above, a general suggestion is:

Brand Awareness: Run as ongoing campaigns, payment on impressions, and either daily or lifetime budgeting.

Traffic (Clicks): Short run times, payment on clicks, lifetime budget.

Conversion: Short run time, payment on clicks, life time budget. These will likely be your most costly campaigns.

Select an audience

Targeting task titles and market is usually where you start with recruitment marketing, however you can reach a lot of surprise possible with non-traditional audience traits. For some motivation, we just recently blogged about 5 innovative ways to utilize targeting in recruitment ads.

Facebook likewise provides the alternative to target “lookalike audiences.” This is fantastic once you have actually had great project results and good hires to validate your existing audience is what a future one must “look like.”

Ad positioning

After evaluating much of the advertisement placement alternatives available, we have actually discovered the most successful ones for recruitment marketing are: Facebook News Feed, Facebook Stories, Instagram Feed, Instagram Stories.

Here at Wonderkind, we have actually found that Facebook stories are seldom used. Therefore, we wouldn’t advise utilizing them. We have actually found that the news feed for both Instagram and Facebook have actually provided our partners with more clicks and discussions.

If you are aiming to develop more awareness, we would suggest Instagram. Not a great deal of advertisers hang around on producing an excellent Instagram Story. So, somalibidders.com if you make a strong recruitment advertisement on Instagram story, you will stand apart.

Create the ad

Assembling a fantastic ad can be tricky. If you’re unsure where to start, take a look at our guide on how to turn task descriptions into great social advertisements in 15 minutes.

It can be surprising what combination of copy and images work best for your audience. We advise A/B screening numerous advertisement variants in each campaign.

For example, in a project about an employment opportunity, one advertisement variation could focus on the income and perks, another on the company culture, and a 3rd on the task performance.

Put recruitment marketing on auto-pilot with Wonderkind

If you need to increase recruitment rapidly, manually creating the possessions, audience, and budgets for each project will slow you down. Wonderkind helps you speed up recruitment marketing by automating your social strategy throughout Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology uses information from years of recruitment projects to build an audience that’s ideal for your market, location, and employment opportunities.

Our user friendly platform makes it simple to spin up innovative ads in minutes with project templates, a library of stock images, and immediate image cropping. Once ads are running, keep track of efficiency and spend across all social channels in one overarching control panel.

Ready to turbo-charge your talent sourcing? Check out how Wonderkind works or see it in action.