12 Creative Recruitment Campaign Ideas To Inspire You

An excellent recruitment project concept can significantly improve a brand name’s attractiveness in the skill market. And the bright side is that it doesn’t constantly require a crazy spending plan!

Now is the time to inject some imagination and enjoyable into your recruitment projects and shake up those boring, overused recruitment methods that usually start with publishing on job boards (boring).

When your talent group begins creating initial, interesting campaign concepts that tie into and strengthen your overall recruitment strategy, you’ll rapidly discover how to draw in the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about developing fun and interesting ways to bring in excellent candidates to your brand name and make a larger impact on candidates.

Examples include recruitment via a dating app, using a mystical code to crack, hosting meet-ups, or getting the help of an immersive virtual tour.

– You can develop innovative concepts for your recruitment campaign by evaluating the problems your talent group has now, looking into how other business hook applicants, employment or brainstorming originalities with your team.

– Three examples of companies thinking outside the box include IKEA’s 3D-printed meatball project, Volvo’s S90 model vehicle that interviews its own service technicians, and an actually enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t miss out on that one, so read on).

– After releasing your project, create skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can pick from our library of over 150 test templates to enhance and automate your working with procedure.

What is an imaginative recruitment project?

Recruiters or skill acquisition groups that utilize initial recruitment campaign concepts, such as video games, crack-the-code tests, AI recruitment bots, or video content, connect straight with the hearts and minds of their target audience.

How do you know if your organization is using innovative ideas in your strategy?

Well, has the skill team been utilizing the same recruitment marketing method for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the same standard tactics that everyone else uses, there’s no chance your brand name will stand apart in the crowd.

When companies connect with prospects in a thoughtful, impactful way with their recruitment marketing, they’re more likely to draw in the certified individuals they’re looking for. Now, here’s how your group can begin doing things differently.

How do business consider innovative recruitment campaigns?

It’s not too complicated. Let’s walk through the actions for developing successful, original recruitment marketing.

Step 1: Identify your team’s greatest blockers in acquiring leading skill.

Step 2: Next, brainstorm concepts or strategies to get rid of those difficulties. Here are some suggestions:

– Get motivation from other companies already thinking out of package.
– Put yourself in the shoes of your target market and employment believe of methods to communicate with them in a style and tone that will attract them, such as an animated video.
– Connect to colleagues to collect concepts from a diverse group.
– Consider what your company values highly in its members.

Step 3: Bring all your ideas together and develop your recruitment project technique, consisting of the channels you’ll use to publish it, such as social media and your careers site.

Step 4: Review your campaign cost and guarantee you have the budget you need, or adjust your plan accordingly (keeping in the good things your target audience likes).

Step 5: Launch your project and hope your task advert and other project components get widespread nationwide, worldwide, (and even viral!) attention.

Do we require to outsource customized components of our recruitment projects?

Possibly. We understand that not all companies have the resources to manage every element of an innovative job in-house. In that case, you may require to outsource specific elements to a company, such as:

– Designing social networks or other digital advertisements
– Creating a video (that doesn’t look like your nephew stole your smart phone).
– Creating a complex game or unpopular formula as a recruitment test

Ok, now for the enjoyable things.

To help you win on this new course, we’ve pulled together some really ingenious recruiting concepts listed below. Companies that developed some original or innovative attention grabbers to attract excellent prospects.

12 creative and motivating recruiting campaign examples

Let’s face it, lots of companies need a recruitment process transformation. Especially if they desire to bring in young, competent prospects (and the business’s company brand is as appealing to them as a 1970s film).

The following companies (the majority of which you’ve likely become aware of) also required some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate varieties of junior staff for white-collar work environments.
Recruitment strategy: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, referrals.
Their most initial project idea was absolutely their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran during the show’s season ending. It might not have included at any huge international advertising festival, but it sure got people talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for harmful occupations like the army is becoming harder.
Recruitment strategy: Using pop-culture references to draw in a vast array of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is distinct because it uses the concepts of great marketing or copywriting by appealing to what is essential to its particular target audience-communicating about their values and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is presently extremely underestimated and is also experiencing a quick increase in demand post-pandemic.
Recruitment strategy: Using psychological and aspirational messaging to bring in individuals whose worths line up with the business’s function.
Tactics: Ad campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is typically extremely under-appreciated definitely needs some additional innovative juice. Home Instead chose to utilize the services of a professional firm for this campaign to refresh their brand and hook exactly the ideal kind of individuals.

The company produced extremely emotive recruiting videos for this niche industry, which 100% hit the mark with their “can’t help however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital jobs was a hard task.
Recruitment method: Using a major technology trend to join the conversation and enhance their awareness in the tech talent circles.
Tactics: An experimental recruitment project utilizing 3D-printed meatballs.
Now, this is a genuinely original project run by the Swedish furnishings manufacturer IKEA. To attract talent that thinks out of the box, they welcomed potential prospects for an interview over a meal of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor shortages in hospitality post-Covid.
Recruitment method: Targeting out of work, underemployed, and ready-to-work candidates aiming to begin their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social media, digital display ads, radio, and press protection.
These guys are helping to fill a significant pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing fact:

The market has restored 6.9 million tasks given that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes potential newcomers familiar with the huge array of advantages offered with a profession in hospitality and uses reviews from existing staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant attempting to attract 1,000 brand-new employees over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech talents who wish to work remotely.
Tactics: A physical recruitment drive in a top quality Van

This one’s absolutely another imaginative recruitment campaign that the software application business, Atlassian, released just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment roadway trip.

Their unique concept aligned well with their work-from-home policy that they were likewise ‘driving home’. And hopefully, their innovative thinking has actually assisted them fulfill their Australian and worldwide consumption objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and absence of gender variety.
Recruitment method: Building a transgender and gender-diverse talent pool.
Tactics: Updated recruitment procedure

This campaign hit at the heart of the continuous concern of gender equality in mining. Global mining giant BHP just recently ran an effective, global-first (for BHP) initiative to help in reducing working with biases by revitalizing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew lacks post-Covid
Recruitment strategy: Targeting a really particular skill section – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another project that’s thinking out of package. After coming across a remarkable market insight that “around 78% of British moms and dads aged 45 and over wish to take on a new obstacle once their kids fly the nest”, EasyJet crafted a recruitment campaign targeting this particular skill pool.

Filling the team shortages with candidates who are over 45, whose kids have lastly flown the nest, and who are now trying to find a new profession experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a renowned worldwide motor program and establishing the brand name as an emerging center for automobile software engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign method on its head for sure! The team integrated AI into the vehicle’s pedestrian speech innovation and car link system to test the social and employment technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment method: Using an ingenious, gamified approach to engage passive candidates & offering a totally free present.
Tactics: Skills test was advertised on social networks platforms

Our sibling company, Toggl Track, wished to work with an SEO supervisor and idea of a fun project that ‘d be a win-win situation for all. We produced an abilities test challenge and advertised it across social networks, offering a free tee shirt to candidates who attained high ratings.

Reaching passive candidates while spreading the word about our brand to other skilled workers worldwide-it doesn’t get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment strategy: Activating a brand-new disruptive employer brand to draw in graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual properties

Walmart’s huge skill acquisition project was created by Nexus and helped give the brand a much-needed facelift (given that the merchant might not have actually been leading of numerous prospects’ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to accomplish?

Problem: Attracting young employees in the middle of a labor lack.
Recruitment technique: Tapping into a growing interest amongst youths in home remodelling and crafting an engaging worth proposition to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that presents renovation fails recreated as artworks, out-of-home, web, and social media material

Intending to hire some 5,000 individuals in a year amidst exceptional labor lacks, Lowe’s Canada was dealing with the monumental obstacle of bring in younger employees. Partnering with a creative company, the brand name designed a recruitment project concentrating on chances for growth and knowing within its network.

They have actually likewise discovered that 88% of Gen Z trainees want to work for employers who offer them access to training and growth opportunities.

Training is a priority for us, so we make sure to provide thorough training to everyone who joins our groups. Working in among our shops is a terrific opportunity for people to gain knowledge that will benefit them all their lives.

Inspired by this insight, the brand launched a project and exhibit that builds on the desire to learn by showing compelling examples of remodelling failures that young people can prevent by working and learning at one of the brand’s shops. Each of the exhibitions had a QR code for applying directly for the various open positions.

Considering your next initial recruitment project method?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those ingenious business to approach prospects.

Whatever the role, from grabbing up the finest engineers to roping on the planet’s greatest salesmen, your recruitment marketing efforts make sure to strike their hearts and minds if you utilize your imagination!

One easy method to include shimmer to your next recruitment project while making it enjoyable and engaging for you and possible applicants is to start with abilities tests. And, no, employment you don’t have to develop tests from scratch. Our test library is teeming with role-specific questions established by the professionals.

Say farewell to unsuitable prospects and the hours squandered screening CVs. Create a free Toggl Hire account today to see simply how simple, enjoyable, and fair hiring can be.

Juste loves investigating through writing. A copywriter by trade, she spent the last 10 years in start-ups, informing stories and building marketing groups. She works at Toggl Hire and blogs about how organizations can recruit truly excellent people.